Marketing Manager, Industry
At Gradyent we're looking for a Marketing Manager, Industry to join our team.
Full-time · Rotterdam, NL or Berlin, Germany
Marketing Manager, Industry
At Gradyent, we’re looking for a Marketing Manager – Industry for our Digital Twin Platform for industrial heating grids.
Gradyent is a leading software provider that helps cities and industries decarbonize faster by digitizing, optimizing, and transforming their heating systems.
We are scaling the platform globally to join our international marketing team.
Providing heating for buildings and industry accounts for roughly 50% of global energy consumption. Heating is therefore one of the largest opportunities in the world to decarbonise. Transforming heating grids unlocks the potential of low-carbon heat sources, such as geothermal and waste heat. Yet, as heating grids transform, they are becoming increasingly complex and require a new approach to control and design. Digital and data play a key role in this transformation, but traditional tooling for district heating and industrial steam grids has been insufficient.
With our real-time Digital Twin Platform, we create a digital copy of the heating system that runs in real time. Our platform is transforming the industry by enabling real-time, precise mapping of steam grids. By combining data and physics-based modelling with AI, our Digital Twin Platform helps companies respond quickly to changing network conditions, operate more efficiently and sustainably, cut costs, and reduce emissions.
We work with large district and industrial heating partners in Europe, such as E.ON, Eneco, Ennatuurlijk, Helen, Nobian, Shell, Uniper, and Wien Energie. Our team consists of 100+ energy specialists, engineers, data scientists, and top-tier consulting alumni. We’re backed by investors Capricorn Partners, Eneco, ENERGIIQ, and Helen Ventures, and are currently raising Series B investment.
You will apply your marketing skills to one of the biggest challenges of our time: reducing CO2 emissions.
Your aim is to make future customers aware and educate them on how our real-time Digital Twin Platform can optimize, decarbonize, and transform their industrial heating grid.
Our target customers are mostly companies in refining, (petro)chemical, pulp & paper, and food & beverage industries in the Benelux and DACH regions. However, we’ll be expanding further next year. Our current customers include companies like Shell, Nobian, Shin-Etsu, E.ON, and Uniper.
Your focus will be to develop effective demand generation and account-based marketing campaigns, create valuable content, and run impactful events across Europe and beyond.
This is an entrepreneurial role where you will build new processes and campaigns. You’ll enjoy a lot of freedom and collaborate with many people inside and outside the company.
You can read more about the Industry - Solutions for Industrial Heating
Develop marketing and communication plans for our Digital Twin solution for the industrial customer segment by working closely with your stakeholders.
Stay up to date on the latest market trends and events in the industrial heating sector, and understand why industrial customers work or would like to work with Gradyent.
Develop buyer personas, segments, value propositions, informational needs of our customers, as well as key messages and channels to approach our customers with.
Select the right content available for your market, and identify gaps where we need to create new content.
Create appealing content, such as articles, videos, whitepapers, customer stories, LinkedIn posts, and webinars. See one of our latest content pieces here: https://vimeo.com/1034521322/2988e9348e.
Run ABM campaigns, LinkedIn campaigns, and nurture flows using Hubspot to distribute the content to the right people. Test different formats and messaging, and track results.
Partner with sector organizations, energy media, and customers on joint communications, and realize our branded presence at sector events.
You will be part of Gradyent’s international Commercial team of ~20 people, reporting into the Head of Marketing & Communications.
You will work with the 5 marketeers in Rotterdam and Berlin, as well as with freelancers in design, copywriting, and website development. As a company in which Sales and Marketing closely work together, you will also work closely with Business Development teams, as well as with the Product and Customer Success team.
BSc or MSc in Science, Business Administration, Marketing, or Engineering.
7+ years relevant hands-on B2B marketing experience, including 2+ years in a scaleup environment
4+ years experience with targeted marketing to an engineering audience, and a strong affinity with sustainable energy. Experience with the refinery or process industry is a big plus.
Drive to understand the needs of (future) customers, collaborate with business development and product teams, and create content and campaigns addressing those needs.
Solid experience with LinkedIn, ABM, CRM, and writing compelling copy.
Based in the Netherlands or Berlin, or willing to relocate within 6 months.
Native or business fluent in English. A good command of German is a big plus.
Soft skills to thrive and enjoy a high-paced scaleup environment:
Positive, dynamic, high-energy, and flexible personality with the ability to cope with changing scopes and solid problem-solving skills.
Proactive, entrepreneurial, and results-oriented attitude with a great sense of ownership.
Able to work independently while aligning with the broader team on goals and expectations. Open to giving and receiving feedback.
Able to maintain a high quality of work while keeping speed. You aim for clear goals and strategies but are geared toward action.
Being part of a very ambitious scale-up phase: we raised Series A in 2022 from an international consortium of investors in the sustainable energy industry and are currently raising Series B.
The chance to have a direct impact on the energy transition and make the world more sustainable by reducing losses in heating, which is the most significant opportunity for cities to decarbonise.
An international, inspiring environment of brilliant, fun, and creative professionals. A fast, dynamic, and high-performance culture open to new ideas and full of learning opportunities.
A competitive salary and benefits package, including a variable incentive (SAR).
A great scale-up dynamic with a high-performance culture while having fun (drinks, offsites, sports events).
The possibility to work from home a few days a week and flexible hybrid work locations in Rotterdam and Berlin.
Opportunities to shape your path in a fast-growing team; we invest in your personal growth.
Do you want to join our marketing team as our new Marketing Manager Industry? Then we’d love to hear from you!