Global Content Marketeer
At Gradyent we're looking for a Global Content Marketeer to join our team.
Full-time · Rotterdam
Global Content Marketer
Providing heating and cooling for homes, buildings and industry accounts for roughly 50% of global energy consumption. Smart production, exchange and consumption of heat in heating grids is the most significant opportunity for cities and industries to decarbonise. Yet, as heating grids transform towards renewables, they become increasingly complex and require a new approach to control and design.
Gradyent is a leading software provider that helps cities and heavy industry decarbonise faster by digitising, optimising, and transforming their heat networks with our Digital Twin.
We are scaling the platform globally and looking for a Global Content Marketer to join our marketing team.
You will apply your marketing skills to work on one of the biggest challenges of our time, reducing CO2 emissions, in an international and ambitious climate tech scaleup.
Your will make and share appealing content for our target audience across multiple regions: DACH, Nordics, Central Europe, and soon outside of Europe. Our clients are large district and industrial heating companies, such as E.ON, Eneco, Ennatuurlijk, Helen, Nobian, Uniper, Veolia and Wien Energie.
The aim of the content is to make them aware of, and to educate them on, how our real-time Digital Twin Platform enables them to optimise, decarbonise and transform their heating grid. You’ll enjoy a lot of creative freedom and ownership in developing new content formats and processes to make our content scale further.
It is both a strategic/tactical role as well as executional/operational. The emphasis is on the latter and there will be more time for the first when the team grows.
As our Global Content Marketer, you will be part of Gradyent’s international marketing team, that currently consists of a B2B marketeer, a growth marketeer and a marketing intern as well as several freelancers in design, copywriting and website development – but we’re growing quickly. You will also closely work together with the product market lead, customer success and the regional business development team. You’ll be reporting into the Head of Marketing & Communications.
Our wider team consists of 90+ energy specialists, engineers, data scientists and top-tier consulting alumni and we have two offices: in Rotterdam and in Berlin. We’re backed by investors Capricorn Partners, Eneco, ENERGIIQ, and Helen Ventures.
Lead content production process (including team and task management)
Co-create the content strategy and scalable content management systems
Guard our visual brand, ensuring brand consistency across the channels and realize our branded presence at sector events
Make appealing content that fits the target audience's behaviour, needs and questions (eg. customer stories, Linkedin posts, website articles, product leaflet), making smart use of generative AI
Develop and launch stories of how our customers, innovative heating companies, use smart software to optimise and decarbonise their grids
Project management of launches and campaigns, coordinating between product marketing, customer success, growth, copywriting & design and customers
Own our Linkedin presence, making posts and Linkedin paid campaigns.
Develop the website’s structure, key message, content and functionality and add new content to the website
Coach junior and mid-level marketeers and freelancers in the team
Set up content marketing in new markets (Industry, Cooling, US/Canada),
~4-8 years relevant hands-on experience, of which 2+ years in B2B SaaS startup/scaleup, preferably having worked for high annual contract value (ACV) SaaS
Strong affinity with sustainability and energy; experience with working in an engineering environment is a plus
Native or business proficient in English (knowledge of German or Scandinavian languages is a plus)
Content creation experience: you are a proactive creator of content and can easily work with input from various stakeholders
Strong Linkedin experience (both organic and paid); Keeping your overall knowledge of Linkedin up to date and coaching others in the team is something you do intrinsically
Very solid organizational and project management skills. Ability to develop and drive new processes to increase efficiency or scalability
Proficiency with website CMS, preferably Storyblok or Hubspot (or comparable)
Keen eye for design and basic knowledge of design tools like Canva
Experience with coaching junior team members, guiding agencies and working cross functionally
Soft skills to thrive in and enjoy a high-paced scale up environment:
Positive, dynamic/high-energy and flexible personality, the ability to cope with changing scopes and solid problem-solving skills.
Proactive, entrepreneurial, results-oriented attitude with the ability to work effectively in a fast-paced organisation
Able to work independently whilst aligning with the broader team on goals & expectations. Open to give and receive feedback
You’re able to maintain a high quality of work while keeping speed – While you want to have the goal and strategy straight, you’re geared toward action
Find yourself checking a lot of these boxes but doubting whether you should apply? At Gradyent, we support a growth mindset for our teams through all stages of their careers. If you meet some of the requirements and you share our values, we encourage you to apply. As part of our ongoing commitment to a diverse, equitable, and inclusive workplace, we’re invested in building teams with a wide variety of backgrounds, identities, and experiences.
What We Offer:
Being part of a very ambitious scale-up phase: raised Series A from an international consortium of investors in the sustainable energy industry, on the path to series B.
The chance to have a direct impact on sustainability and energy transition.
An international, inspiring environment of brilliant, fun, creative professionals. A fast, dynamic and high-performance culture open to new ideas and full of learning opportunities.
Team lunches at our Rotterdam Headquarters and the possibility to work from home a few days a week
A competitive salary with a variable incentive (SAR) on top.
An excellent benefits package and fantastic team events.